Organic & Paid Media:

The winning combination

In today's rapidly evolving digital landscape, organic and paid media have become inseparable allies for businesses seeking success. As social media algorithms continue to shift, relying solely on one or the other can limit your reach and impact.

With over six years of experience in crafting targeted ad campaigns across various industries, I've mastered the art of combining organic and paid strategies. By leveraging the strengths of both, I've helped businesses achieve exceptional results on social media ads, sponsored content, boosted posts, Meta Ads and Google Ads.

Explore my portfolio to see how my expertise can elevate your brand's online presence and drive tangible results

Paid Media

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Portfolio

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Paid Media • Portfolio •

While I'm currently not actively managing paid advertising campaigns, my previous experience has equipped me with a strong foundation in digital marketing strategy. I've successfully executed targeted ad campaigns on platforms like Meta Ads and Google Ads, demonstrating my ability to:

  • Craft compelling ad creatives that resonate with target audiences

  • Optimize campaigns for maximum ROI through effective keyword targeting, audience segmentation, and ongoing A/B testing

  • Analyze and refine ad performance using data-driven insights

  • Develop and implement effective ad strategies aligned with business objectives

  • Leverage a variety of ad formats, including image, video, carousel, and collection ads, to reach your target audience effectively

Outstanding results

Outstanding results

Optimized Meta Ad campaigns: Successfully implemented keyword grouping strategies, resulting in a 67% ROI on video ads.

  1. Produced high-impact video ads: Created effective video ads for clinic branding, achieving a 65.6% ROI and increasing photography client bookings.

  2. Executed successful email campaigns: Increased email opening rates by 30.6% and click rates by 12.5% through optimized email campaigns.

  3. Collaborated on Meta Ads: Contributed to Meta Ad campaigns that resulted in a 45% increase in sales.

  4. Executed a successful digital marketing campaign: Collaborated with an in-house graphic designer to achieve remarkable results, including a 188% increase in followers, 1980% higher engagement, and 92% more impressions.